Free Social Media Content Calendar

Free social media content calendar template for planning posts across Instagram, Twitter/X, LinkedIn, Facebook, and TikTok. Weekly and monthly views with content type, platform, and status tracking.

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Plan Your Social Media Like a Pro

Posting on social media without a plan is how businesses end up with weeks of silence followed by a desperate burst of random content. This content calendar template gives you a bird's-eye view of your entire content strategy.

What's Included

  • Monthly overview - See your entire month of content at a glance
  • Weekly breakdown - Day-by-day planning with posting times
  • Platform columns - Instagram, Twitter/X, LinkedIn, Facebook, TikTok
  • Content type tags - Educational, promotional, behind-the-scenes, UGC, stories
  • Status tracking - Idea, Draft, Designed, Scheduled, Posted
  • Asset links - Link to images, videos, and copy docs
  • Performance tracking - Engagement, reach, and clicks per post

Content Mix Formula

Content TypePercentagePurpose
Educational40%Build trust and authority
Engaging30%Start conversations, get shares
Promotional20%Drive sales and signups
Behind-the-scenes10%Humanize your brand